Announced alongside the Fujifilm GFX 50S, X100F, and X-T20 cameras was a prime lens many were anticipating: the XF 50mm f/2 (76mm in 35mm equivalent). It joins the new family of f/2 prime lenses that also comprises the 23mm f/2 and 35mm f/2. The XF 50mm f/2 is a compact and discreet portrait lens that […]

Today Fujifilm announced the X100F, the latest evolution of its popular X-series of cameras which now consists of four iterations. The biggest change to this new model compared to its predecessor, the X100T, is the brand new 24MP X-Trans III sensor found on the X-T2 and X-Pro2 flagship cameras. Like the previous generation, it has […]

Today Fujifilm officially unveiled the X-T20, the brand’s latest mid-range interchangeable lens camera styled in the fashion of the X-T2 but with a much more affordable price tag. It takes its place as the fourth model to feature the popular SLR-esque design. The X-T20 has inherited numerous features from its older sibling besides the design, […]

Fujifilm has announced the graphite versions of three of its popular products: the Fujifilm X-T2, X-Pro2 and XF 23mm f/2. While the original X-T1 was produced in both black and graphite, this is the first time a graphite X-Pro camera has been released. According to the official press releases (here and here), the release date for the graphite […]

If you thought that the X-A3 announced a few months ago was Fujifilm’s entry-level camera, think again. The Japanese company just announced the X-A10, which is basically an X-A3 stripped down to the essentials and priced at $100 less.