Sony has announced the 18-110mm f/4.0 OSS PZ E-mount lens
Today Sony announced an advanced Super 35mm / APS-C format power zoom lens for the E-mount, the 18-110mm f/4.0 OSS PZ. This new lens has a 6.1x high zoom ratio and maintains a …
Sony News
Sony has announced the FE 50mm f/2.8 macro lens
Joining the FE 90mm f/2.8 macro is the FE 50mm f/2.8 which Sony announced today. This new standard macro prime has a maximum magnification ratio of 1:1, a minimum focus …
New Zeiss FE 50mm f/1.4 Planar ZA for the Sony FE system and 70-200mm GM price announced
Today Sony has unveiled a new lens designed in partnership with Zeiss for the FE system: the 50mm f/1.4 that features a Zeiss Planar optical design. The lens looks like …
Sony celebrates 70th anniversary by rediscovering its roots
The birthplace of most audio-visual companies is Japan, and Sony is no exception. To celebrate its 70th anniversary, Sony Europe enlisted the help of seven photographers from around the continent – otherwise …
Sony will bring Imaging PRO Support program to the UK in September
Today Sony announced that it will be bringing its Imaging PRO Support program to the UK in September. Already available in numerous other countries including Japan, South Korea, Hong Kong, …